Email Marketing
This is a great free step-by-step course on how to create email promotions for any product that you are marketing online:
Michael Rasmussen's new video course "Email Promos Exposed"
After going through the videos here's what I found:
All ths vidoes had very good production quality. The audio is clear, and the graphics are very professional. I especially liked how the videos were divided into different sections and sub-sections.
This free video course consists of 8 videos:
VIDEO 1 - INTRODUCTION
This video serves as a good introduction to the whole course.
VIDEO 2 - BEFORE YOU WRITE THE PROMO
Here you'll learn:
* The mindset needed to write a killer email promotion.
* The different tools you need.
* How to keep your emails focused
* How to create an outline for the email.
VIDEO 3 - THE SUBJECT LINE
This video is all about the very very important "Subject Line".
Here Michael reveals:
* The secret for writing a subject line that makes people open up your emails.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
VIDEO 4 - THE OPENING
Here he talks about how important it is to create an opening that is
conversational, and then reveals techniques and examples on how to do that. He also goes into:
* How to get people to keep reading your email once they've opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first few paragraphs.
VIDEO 5 - THE BODY COPY
This is one of the best part of the course. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You'll also learn:
* How to craft bullets that make people curious and want to find out more.
* Simple formatting tricks for making your body copy easy to read.
* The secret of "bucket brigade copy" and how to use it in your email promos to encourage people to keep on reading.
VIDEO 6 - THE CALL TO ACTION
When it comes time to ask the reader to click the link and take action, many people don't know what to say. Michael talks about some of his favorite techniques and strategies for writing a killer call to action.
VIDEO 7 - CREATING AN EFFECTIVE P.S.
The P.S. is one of the most important parts of the email, because it is often the one thing that gets people to click the link at the end. This video covers:
* Why you should include a P.S. at the end of your email.
* The 4 different kinds of P.S.'s you can use.
VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
This is one of the best part of the course. By going through this part, I may have shortened my learning curve by years, because now I can avoid some of the costly mistakes that I was bound to
make in the learning process.
As you can see, this course really has a lot of very useful info :-)
If email marketing is an important part of your business then check out this Email Promos Exposed course today.
Tags: Email Marketing, Internet Marketing, Free Course.